Dr. Bommagowni Anitha-MBA,PhD

Professor

S.K.Institute of Management,

S.K.University           

 Ananthapuram.                                              

Educational Qualifications                          

S.NoDegreeAcademic YearBoard /UniversityTitle of the Thesis / Topic
1Ph.D1995S.K.University “ Quality of Work Life in Commercial Banks – With Special Reference to Andhra Bank and Vysya Bank”
2B.Com1983-86S.V. University, Tirupati–  
3MBA1986-88S.K.University, Ananthapuramu–

Experience                                                       :14Years as Professor, S.K Institute of

Management, SK University, Ananthapuramu

8 Years as Associate Professor, S.K.Institute of                                                                    Management, S.K.University, Ananthapuramu.

8 Years as Assistant Professor, S.K.Institute of

Management, S.K.University, Ananthapuramu

Workshops/Seminars organized:

  • National Seminar on ‘Global Economic Turbulence- Recrafting HR Strategies ‘in January 2009.
  • International Conference on ‘Economic Turbulence: Shifts in Business Strategies and Practices’ in July 2009.
  • Workshop on ‘Gender Sensitivity’, SK University in March 2010.
  • National Seminar on ‘Transformation of Global Trade Landscape- Issues, Challenges and Opportunities ‘in February 2017.
  • National Webinar on ‘NEP-2020: Challenges in Implementation’ in November, 2020

Awards:

  • Distinguished Woman Award for research work in Human Resource area of Management by Venus International Women Awards Foundation for 2019 

Workshops/Seminars attended

  • Personnel Managers’ Concord organized by Sri KrishnadevarayaInstitute of Management, S.K.University, Ananthapuramu during April 8 – 9, 1990.
  • Seminar on Small Scale Industry organized by Dept. of Commerce,S.K.University, Ananthapuramu during March 23 – 25, 1994.
  • Workshop on ‘Case Teaching and Case Writing’ at IIM, Bangalore, organized by Association of Indian Management Schools during June 25-29, 1990.
  • UGC National Seminar on Corporate Ethics organized by PG Department of Commerce and Management Studies, TJPS College, Guntur during Dec 12 – 14,1997.
  • UGC National Seminar on Risk Management as Modern Welfare Measure in India organized by Sri Krishnadevaraya Institute of Management, S.K.University, Ananthapuramu during March 21 – 22, 1998.
  • National Seminar on Indian Ethos in Management organized by the School of Management Studies, ChaitanyaBharati Institute of Technology, Hyderabad during November 6 – 7, 1998.
  • All India Commerce Congress organized by the Kerala Commerce Association at Trissure during January 18 – 20, 1999.
  • National Seminar on ‘Technical Manpower Planning – Issues and Concerns’ organized by Nodel Centre, NTMIS, IAMR, New Delhi, held at JNTU, Hyderabad during September 5 -7, 2004.
  • Workshop on  Women Entrepreneurs – Concerns organized by the Department of Management Studies, Mahila University, Tirupati during February 8 – 10, 2007.  

Refresher Courses/Summer Institutes Attended

S. No.CourseUniversity/ InstitutionPeriod
FromTo
1.Refresher Course in teaching Methods of EconomicsDept. of Economics S.K.University, Ananthapuramu.6-11-199427-11-1994
2.New Trends in Business and Commerce and its applicationsDept. of Commerce and Management, Mysore University, Mysore.25-4-199715-5-1997
3.Teaching of Commerce: New ApproachesDept. of Commerce, S.K.University, Ananthapuramu.7-11-200127-11-2001

Research Projects

UGC-Major Research Project on “Consumer Behaviour in Rural and Urban Areas” Amount Rs: 3,25,000, Duration: 1999-2002.

Administrative work

  • Worked as Additional warden for 3 Womens’ hostels, SK University
  • Worked as Director, Centre for Women Studies, SK University
  • Worked in various administrative committees, SK University

Membership in Professional Associations  

  • Life Member of Indian Institute of Public Administration
  • Life Member of the National HRD Network. Hyderabad
  • Member of SKUniversity Teachers’ Association 1998-99
  • Member of MTC (Management Teachers Consortium)
  • Member in Editorial Review Board in Adarsh Business Review

Papers and Books Published                       

Books Published/Authored

  1. Peer reviewed, Good Beginning for great Success- A Comprehensive Guide to Personality Development, Research India Publications, Delhi, 2018
  2. Transformation of Global Trade Landscape- Issues, Challenges and Opportunities, Vrinda Publishing House, Hyderabad, 2017
  3.  Technical Communication, CENGAGE Learning, New Delhi, 2013
  4.  Strategic Marketing, Akansha Publishing House, New Delhi, 2013
  5.  Business Communication, CENGAGE Learning, New Delhi, 2012
  6. Economic Turbulence: Shifts in Business Strategies and Practices, Himalaya Publishing House, Mumbai, 2010
  7. Quality of Work Life in Commercial Banks, Discovery Publishing House, New Delhi, 1998
  8. Human Resource Management, Study Material for MBA (Distance Education) S.K.University, Anantapuramuam, 1999

Articles Published

  1. HRD at Micro and Macro levels and its future, Understanding HRD, Volume – I, MaharshiDayanand University Regional Centre, REWARI,1998.
  2. Quality of Work Life – Basis for HRD, Understanding HRD, Volume – I, MaharshiDayanand University Regional Centre, REWARI, 1998.
  3. Stress Management, Organizational Stress, Discovery Publishing House, New Delhi, 1999.
  4. QWL among women employees of Andhra Bank, Indian Journal of Public Enterprise, Institute of Public Enterprises Research, Allahabad, 2000.
  5. Gearing up Human Resource for New Millennium, Human Resource Management in the New Millennium, Himalaya Publishing House 2000, pp.3 to 8.
  6. Human Values, Human Resource Management in the New Millennium, Himalaya Publishing House 2000, pp.58 to 65.
  7. Ethics and Normative Philosophy, Human Resource Management in the New Millennium, Himalaya Publishing House 2000, pp.78 to 89.
  8. Manpower Planning: Going Western or Staying Indian? Human Resource Planning, Discovery Publishing House, 2005.  pp. 316 to 318.
  9. Impact of Globalization on Contemporary Manpower Planning in India, Technical Manpower Planning, Discovery Publishing House, 2005.  pp. 69 to 84.
  10. Customer Relationship Management at National Productivity Council, Business Vision,      Vol.3 No.1, Jan-Mar 2007.
  11.  Strategic Marketing Practices in the Indian Television Industry, The ICFAI journal of Business Strategy, Vol.III No.4, Dec 2006.
  12. Cross Cultural Dynamic and Indian Corporate in 21st Century, GITAM Journal of Management Vol.5 No.4 pp169-177 Oct-Dec 2007.
  13. “Physical Working Conditions in Commercial Banks (an Assessment of Quality of Work Life)”, The Executive Journal, Department of Management Studies, Mahatma Gandhi College, Guntur, Vol.5, No.2, July – December 2006, pp 1-10.
  14. “Does Performance Appraisal motivate?” Authored by Bommagouni Anitha & P. Murali Krishna, Building Human Competencies & Achieving Highest Human Potential, PNGHRI, Port Moresby, University of Papua New Guinea, 2006, pp 122 to 127.
  15. Cross Cultural Dynamics and Indian Corporate in 21st Century, Authored by P. Murali Krishna & B. Anitha Kumar, Building Human Competencies & Achieving Highest Human Potential, University of Papua New Guinea, 2006, pp 54 to 60.
  16. Persuasion of leadership in Retaining the employees, Authored by E.Jalaja&B.Anitha, ‘Innovative Management Strategies’, Edited by D.Pradeep Kumar & N. GangiSetty, Paramount Publishing House, New Delhi, 2012  pp 152 to 154.
  17. Role of Knowledge Management in Higher Education, Authored by B. Anitha &Varalakshmi, ‘Innovative Management Strategies’, Edited by D. Pradeep Kumar & N. GangiSetty, Paramount Publishing House,New Delhi, 2012  pp 451 to 453.
  18. Attrition – A Root Cause Analysis, Authored by E. Jalaja&B.Anitha ‘Management Practices in the Global Perspective’, Edited by Y. Subbarayudu, Paramount Publishing House,New Delhi, 2012 pp 127 to 134.
  19. Women Employee’s Work and Life-Striking the Right Balance, Authored by E. Jalaja& B. Anitha, Management Practices in the Global Perspective, Edited by Y. Subbarayudu, Paramount Publishing House,New Delhi, 2012  pp.151 to 157.
  20. Influence of employee empowerment in organizations, Authored by D. Varalakshmi, B. Anitha kumar&G.Sarika, Innovative Practices In Management, Edited by K.S. Ramakrishna, Pathap B.N &Suchitra, Himalaya Publishing House, Mumbai, 2012 pp. 185 to 191
  21. Impact of Quality Circle Intervention on Employee Performance.Authored by D. Varalakshmi, B. Anitha kumar in Journal of Research, Extension and Development, Issn: 2319-1899, 2014, Pp. 114-116.
  22. Work Life Balance of Bank Employees (A Comparative Study at State Bank of India and Karnataka Bank in Andhra Pradesh State), authored by Sarika G and B. Anitha, International Journal of Political Science, Law and International Relations; ISSN: 2278-8832; ISSN (Online): 2278-8840; Vol- 5, Issue-2, April, 2015;  Impact factor (JCC) (2014): 1.6729; Index Copernicus Value(ICV)- 2015: 3.0
  23. Make in India: A Boon or Bane to Globalized India, authored by S. Veeramangala and B. Anita Kumar, ‘Transformation of Global Trade Landscape- Issues, Challenges and Opportunities’, Vrinda Publishing House, HYD, ISBN: 978-93-85518-00-3, pp 61-66
  24. Opportunities and Grand Challenges at Space Technology for Globalized India, authored by G. Sarika and B. Anitha Kumar, ‘Transformation of Global Trade Landscape- Issues, Challenges and Opportunities’, Vrinda Publishing House, HYD, ISBN: 978-93-85518-00-3, pp. 103-108
  25. India’s Bottom of the Pyramid Market: Fortune for MNCs, authored by S. Veeramangala and B. Anitha Kumar, ‘Transformation of Global Trade Landscape- Issues, Challenges and Opportunities’, Vrinda Publishing House, HYD, ISBN: 978-93-85518-00-3, pp 125-132
  26. A Study on Significance of Travel and Tourism in Andhra Pradesh by D Varalakshmi and B Anitha Kumar, International Journal of Research(IJR), Vol-04, Issue – 14, November 2017 ISSN: 2348-6848

Research Guidance              

Titles of Theses Guided & got awarded

  • Strategic Marketing practices in Indian Television Industry
  • Performance Appraisal in defense sector in India.
  • Human Resource Management in Air-Conditioner and Refrigeration Industries
  • Organizational change in Select CSOs in India.
  • Human Resource Management in Hospitals – A comparative study among Government, Private and Missionary Hospitals in Hyderabad
  • Consumer Behavior in two wheeler industry- with a special reference to 4 Ps among Hero Honda, Bajaj and TVS
  • Strategic Management in Mobile Network Providers
  • Retention Strategies in select software and BPOs among South Indian Metropolis
  • Impact of Team Interventions on Employee performance in Pharmaceutical Industry- With special reference to Large and Medium companies in Hyderabad.
  • Work Life Balance of Women Employees of State Bank of India(with special reference to Rayalaseema region)
  • Human Resource Management Practices in Reliance Organized Retail Stores- with reference to Bangalore City
  • Retention Strategies in Pharmaceutical Industry- with reference to select 5 Pharmacy Companies in and around AP

Extension Work                                           

  • Worked as Additional Warden, S.K.UniversityWomens’ Hostel 2005-06
  • Acting as Trainer, Syndicate Bank Executives, Ananthapuramu
  • Acting patron “Inspirer” to bring parents, teachers and School Managementstogether to improve the quality of Education
  • Acted as Secretary “Parent – Teacher Association”KendraiyaVidyalaya,

Ananthapuramu. 

ProgrammesOrganized                                

  • Executive Development Program for A.P.Lightings Limited, Ananthapuramu.
  • Training program on Personal Selling and Motivation to women Insurance Agents,

Ananthapuramu and Kadapa Divisions.

  • Training program on Communication Skills to Probationary Officers, Syndicate Bank
  • Training programs on Communication and Motivating Students to Teachers, Rotary School, Ananthapuramu
  • Training Programs on Personality Development to the Support Staff, SK University